IMPACT AND RELEVANCE
The corona pandemic showed us the importance of storytelling, both in the news and as entertainment and drama. Streaming has never been more important. The competition to make an impact is stronger than ever. But impact has both positive and negative connotations. Images could produce new ideas, but could also reinforce cultural stereotypes. Stories could reveal areas of human coexistence, but could also reproduce dominant ideologies. Relevance in this context relates audio-visual education to societal change. In putting the focus on impact and relevance in this conference, the aim is to emphasise the multiple spheres of influence that images and stories have. Access to technologies and the changes in audiences’ adoption and adaptation to the new platforms requires a re-examination of education.